Regardless of whether you are a small business or a major player in your field, taking part in trade shows can help you reach a whole new customer base. Plus, it is a great offline marketing strategy that will potentially introduce you to new partners and employees.
In order to make the most of this opportunity, you have to ensure your booth is attracting visitors. Yes, this might require a lot of time and effort on your side, but decorating your stand appropriately will definitely catch people’s eye. Apart from putting some thought into the design of your banners, booth, and brochures, you cannot neglect your flooring.
The floor you choose can also play a vital role in the success of your presentation seeing as how it can enhance the look of your stand. So, to help you out, we highlighted some ways how you can use the floors in your booth to impress your visitors. Take a look.
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Opt for the right material
The choice of material is one of the most vital aspects of this process. The type of material will dictate how long it will take to set up the booth, how you will maintain it and what options you have when it comes to style. Luckily for you, there are plenty of flooring solutions out there. Nowadays, you can find pretty much anything you want and implement it into your design.
Once you have an idea of what you would like to do with your flooring, you can go through your options. For instance, you can choose to simply unroll a carpet or a few, which now come in many different varieties and will give your space some texture. On the other hand, another very fast way of assembling your floor is to go for tiles. Plus, you can easily add or remove more tiles. There are many materials here, including rubber, foam, and carpet so finding your match shouldn’t be difficult.
Other than this, you need to think about how space will be used. You can use rubber flooring options for areas that experience heavy foot traffic. Plastic tiles can level uneven surfaces. Last but not least, you have to think about your own comfort. Investing in quality foam exhibition flooring will be a lifesaver if you have to spend the entire day standing around.
Have separate areas
Depending on the size of your exhibition space, you can even implement separate areas that have different types of flooring. The first thing that you have to do is decide what you will be doing for your presentation as that can affect your choice.
One innovation that has recently gained popularity is raised flooring. This is basically a platform that can bring attention to some of your products or services. A raised floor is easy to install and take down and a big bonus is that all cables and accessories are hidden beneath it.
In addition to highlighting your products by elevating them, you can also delineate the space into different sections. For example, you can use one type of flooring to indicate pathways that will allow your visitors to navigate the space easier. On the other hand, if your booth has to show off several types of products, each of them can have its own sort of flooring. For instance, carpets can be used if you have a living room setup or you can turn to tiles for a kitchen/bathroom showroom. If you work with some heavy machinery, you can invest in slip-resistant or waterproof options, such as vinyl.
Customize it to match your brand
The next thing you have to think about is the design of your flooring. One option you have is to make it match your brand. A great thing here is that most floors are customizable so you can easily have them match your overall aesthetics.
If you want to keep the booth simple, you can have a carpet with your name and logo on it. You can also implement your brand colors as that is what you are known for and it will attract visitors. So, when designing your presentation, don’t focus only on the walls – make sure your floors are used to the max.
Make it a part of the presentation
If you think that just putting your name and logo on your flooring is too simple, you can take it up a notch. Seeing as how, nowadays, anything can be printed on pretty much any surface, you should consider extending your graphics from your walls to your floors.
When designing the concept of your whole presentation, see whether you can use the floor to maximize the effect you are trying to achieve. If you’re doing a nature theme, make your floor feel like grass. Get blue floors if you have a water aesthetic. You can even recreate a specific location – your imagination is the limit.
Implement lights to wow visitors
To take the entire show to the next level, you can also put lights around the borders of your space. They can both attract visitors and improve the overall visual presentation. A great solution here is using LED strips as they are very easy to mount. Moreover, they can withstand a lot of foot traffic, are quite flexible and waterproof.
However, you should be cautious when choosing colors. If your design is already colorful and bright, you should try to avoid using too many different hues when it comes to the lights. Seeing as how you don’t want your stand to be garish, you should probably choose plain white lights. That is not to say that you cannot make it colorful – just make sure it’s not overwhelming.
Hopefully, this article showed you how important floors are to the overall look of your booth and what can be done to attract visitors. From choosing the right material and distributing it properly to customizing the design of your floors, there are a lot of ways to make this aspect of your presentation inviting. Don’t be afraid to take a chance and it will definitely pay off.
