WhatsApp is a mobile app that runs on both Android and iOS. It has more than 1.5 billion users in all parts of the world. Using this popularity, WhatsApp developers have released a new app for business enterprises. WhatsApp Business has been introduced into selected markets to enable business enterprises to connect with customers and expand their customer base by reaching out to a new target audience.
Enterprises need to register a valid phone number with the app to send messages to users. The benefit of using WhatsApp to stay in touch with customers is that the app can be accessed from a mobile phone and a web application.
Using the API documentation provided by WhatsApp, enterprises can connect their systems to WhatsApp and send messages from the web portal. This API integration is done by companies which provide a cloud platform for enterprises to manage the app and its features.
WhatsApp allows users to securely send private messages with the end to end encryption that keeps the information safe. The end to end encryption is an in-built feature of WhatsApp. The phone numbers that are saved in the memory of the device or in the database can communicate with each other in the private chat box without the fear of data theft. This is the main reason why WhatsApp made it compulsory for enterprises to connect their database with WhatsApp API to send messages.
The companies provide technical support and administration support to enterprises in managing the platform. If the enterprises wish to employ their own staff, the companies will still offer outside support and step in when there is an issue. Most enterprises find it easier to take the assistance of the companies as it makes their job easier and allows them to work on the core aspects of their business.
The interactive features of WhatsApp allow enterprises to send and receive messages in the form of text, images, audio and video files, and documents. The support staff of the enterprise can directly interact with customers and answer their queries. Enterprises can send promotional messages and run product campaigns to market their brand.
The following are some of the ways in which WhatsApp API send messages features can be used to take the business closer to users around the world.
- Send Notifications Using Pre-Approved Templates
- WhatsApp provides templates to enterprises to send messages to users.
- Though freeform messages can be sent, there are a few restrictions.
- The templates are coded and have parameters that can be edited to include the variables for a message.
- Order booked, approved, shipped, delivered, rejected, returned, canceled, etc. are some of the notifications that can be sent to keep the users updated about their orders.
- Reminders for service and payment dues can also be sent as a part of the notifications.
- Customer Support
- Businesses that have gained early access with WhatsApp are happy that their customer service has improved.
- Brand loyalty and customer retention rates are increasing, suggesting that the app is indeed helping them get closer to their customers.
- Customers can send their queries, complaints via WhatsApp and get a faster response from the enterprises.
- Including images or videos will help the support staff identify the exact problem and find a solution more effectively.
- Once the issue is resolved, customers will be sent a message to update them about the same. This is done using the template.
- Chatbots can be used to send automated messages to users. Instant replies, welcome messages, answers to generic questions are sent using the bots.
- The support staff can help customers discover a product and prompt them to make a purchase by including a link or allowing transactions from within the conversation.
- Personalized messages can be sent to users with similar tastes by grouping them into categories.
- Information about reward points, deals, and discounts, account renewals, etc. can be shared by sending them messages through WhatsApp.
Marketing tools can be integrated into the API to use WhatsApp as an effective sales tool. Gupshup has till date enabled various leading brands to gain early access to WhatsApp Business.
How to Use WhatsApp API to Send Message?
WhatsApp is a mobile app that runs on both Android and iOS. It has more than 1.5 billion users in all parts of the world. Using this popularity, WhatsApp developers have released a new app for business enterprises. WhatsApp Business has been introduced into selected markets to enable business enterprises to connect with customers and expand their customer base by reaching out to a new target audience.
Enterprises need to register a valid phone number with the app to send messages to users. The benefit of using WhatsApp to stay in touch with customers is that the app can be accessed from a mobile phone and a web application.
Using the API documentation provided by WhatsApp, enterprises can connect their systems to WhatsApp and send messages from the web portal. This API integration is done by companies which provide a cloud platform for enterprises to manage the app and its features.
WhatsApp allows users to securely send private messages with the end to end encryption that keeps the information safe. The end to end encryption is an in-built feature of WhatsApp. The phone numbers that are saved in the memory of the device or in the database can communicate with each other in the private chat box without the fear of data theft. This is the main reason why WhatsApp made it compulsory for enterprises to connect their database with WhatsApp API to send messages.
The companies provide technical support and administration support to enterprises in managing the platform. If the enterprises wish to employ their own staff, the companies will still offer outside support and step in when there is an issue. Most enterprises find it easier to take the assistance of the companies as it makes their job easier and allows them to work on the core aspects of their business.
The interactive features of WhatsApp allow enterprises to send and receive messages in the form of text, images, audio and video files, and documents. The support staff of the enterprise can directly interact with customers and answer their queries. Enterprises can send promotional messages and run product campaigns to market their brand.
The following are some of the ways in which WhatsApp API send messages features can be used to take the business closer to users around the world.
- Send Notifications Using Pre-Approved Templates
- WhatsApp provides templates to enterprises to send messages to users.
- Though freeform messages can be sent, there are a few restrictions.
- The templates are coded and have parameters that can be edited to include the variables for a message.
- Order booked, approved, shipped, delivered, rejected, returned, canceled, etc. are some of the notifications that can be sent to keep the users updated about their orders.
- Reminders for service and payment dues can also be sent as a part of the notifications.
- Customer Support
- Businesses that have gained early access with WhatsApp are happy that their customer service has improved.
- Brand loyalty and customer retention rates are increasing, suggesting that the app is indeed helping them get closer to their customers.
- Customers can send their queries, complaints via WhatsApp and get a faster response from the enterprises.
- Including images or videos will help the support staff identify the exact problem and find a solution more effectively.
- Once the issue is resolved, customers will be sent a message to update them about the same. This is done using the template.
- Chatbots can be used to send automated messages to users. Instant replies, welcome messages, answers to generic questions are sent using the bots.
- The support staff can help customers discover a product and prompt them to make a purchase by including a link or allowing transactions from within the conversation.
- Personalized messages can be sent to users with similar tastes by grouping them into categories.
- Information about reward points, deals, and discounts, account renewals, etc. can be shared by sending them messages through WhatsApp.
Marketing tools can be integrated into the API to use WhatsApp as an effective sales tool. Gupshup has till date enabled various leading brands to gain early access to WhatsApp Business.
