As more and more people especially the inquisitive millennials are living the fast-paced life of the 21st century, fulfilment of the need to avoid long queues and save time has become of vital importance for consumers worldwide. Accessibility of the internet has increased in the past with an estimate of 2.5 billion users worldwide in 2016 hence increasing the consumer demand for e-commerce platforms. The rise in consumer demand for online shopping has been one of the major causes of the shift from the traditional brick and mortar stores to online furniture retail shops. In addition to the benefit of quick accessibility that the internet provides as a new marketplace for the furniture industry, the gradual shift from the traditional form of retail has allowed the retailers to benefit not only from cost savings but also a broader outreach to potential customers.
Furthermore, there are numerous benefits that the internet provides regarding targeting the right audience by giving the furniture retailers access to web analytics and online advertisement. The cost of advertising for furniture retailers in the digital world is drastically lower than traditional ways of advertising such as in-store sales/promotions, which will only give you limited target audience for a limited time period. Moreover, being able to collect data on the customers and reach out to them with offers and deals using tools such as email marketing is a cherry on the top. All in all, the internet seems to have become the perfect middleman which not only connects both the parties: retailers and consumers together but is also proving to be highly mutually beneficial.
All markets including the one on the internet are sustained by the interactions between buyers and sellers. The demand is generated by the consumers and is fulfilled by the producers. Consumer demand then forms the basis of the shift from the traditional brick and mortar stores to online furniture shopping. How have the customers become accustomed to buying through online furniture stores?
Buying through online stores has never been easier. With innovative website designs available online incorporating all customer needs, e-commerce has become an easy solution to lengthy shopping visits to the stores. The most significant incentive that an online furniture store offers a buyer is the cheap delivery cost. As the retailers have found ways to increase their sales by reducing delivery costs, the customers get even more tempted to save their trip to the store. Stores such as the Online Door Store offer, which maintains a distinct position in the market for doors, have done so by offering their customers a safe and informative online platform to choose their furniture from. Renowned online stores offer their customers a rich base of information which makes it easier for them to make an informed decision on how they spend their money. This information includes product comparisons, product description/features, price comparisons, reviews, filter and sorting options, detailed and compelling images, the ability to reach out to customer support and much, much more. Accessibility of competitor websites and customer reviews also caters to customer preferences on affordability and quality.
With so much to offer the online furniture industry continues to grow in sales and popularity.